Stroller Strides Franchise

Last Updated on August 3, 2012 by DeanR

Stroller Strides Franchise Information

Stroller Strides is a franchise for a business providing fitness programs for moms. It was founded in 2001 and started franchising in 2005. It was founded by Lisa Druxman, M.A.

It was in San Diego State University that she earned her Master’s Degree in psychology. She is an expert when it comes to pre and post natal fitness. She created a weight management program specifically for moms, Learn Eating Awareness and Nutrition or more commonly known as L.E.A.N. Mommy. A certification has been given to her by American Council on Exercise or ACE as a Personal Trainer, Group Fitness Instructor, and a Provider of Continuing Education. She has made her name on the field through several media outlets such as CNN, NBC’s Today Show, Access Hollywood, The Montel Williams Show, magazines like Woman’s Day, Entrepreneur, Self, and Good Housekeeping.

The first Stroller Strides was opened in San Diego, California. In 2004, they released their own stroller, Stroller Strides Stroller by BOB. It was in 2007 when the book LEAN Mommy was released. They expanded and started classes on Fit4Baby in 2008. In 2010, they released the program Body Back. They now have 286 locations in the United States, one in another country, and one that is company owned.

What programs do they offer at Stroller Strides?

First is the Stroller Strides which is a fitness program that involves the babies as well. It has intervals of body toning exercises using the stroller and participation in power walking. The instructors are trained in fitness. They use songs and activities to keep even the baby entertained while the moms workout.

Fit4Baby is a program for mom during their pregnancy. It is designed to help strengthen the body to get through the experiences during their pregnancy. This program is for all stages of pregnancy and has various levels. Body Back is their newest program and is specifically designed to help the mom get back in shape. It is not just for those who just gave birth but for any mom even years after giving birth. The program includes high-intensity workouts, motivation, and inspiration in every session. It also involves a meal plan and a food diary. There is the LUNA Mom’s Club that organizes playdates, mom’s night outs, and other activities for your families. L.E.A.N. Mommy is an eight week lifestyle weight management program. It helps moms achieve a balanced mind and a balanced body. It involves social support, stress reduction, and cognitive modification.

Cost and requirements on running a Stroller Strides franchise

Expect to be investing about $4,000 to $18,000. The cost of Stroller Strides franchise fee is $3,700 to $6,050 with an on-going royalty fee of $170 to $390 every month. This is for a renewable three year term agreement.

What is included in the franchise package?

There will be two days training at the headquarters and additional virtual training through the web, phone and DVD. You will be receiving newsletters and a toll free phone number. You will be provided access to the internet and assistance at the grand opening. Expect to be attending meetings. For marketing support, there will be ad slicks and national media.

Stroller Strides Contact Details

You may reach them at:

Address: 1850 Diamond Street, Suite 102 San Marcos, CA 92078

Phone: (866) 348-4666


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