Last Updated on August 3, 2012 by DeanR
Studio 6 Franchise Information
Studio 6 is a franchise for extended-stay lodging. It was founded in 1998 and started franchising in 1999.
It is the extended-stay version of Motel 6. Motel 6 was founded by William Becker and Paul Greene who were then building contractors. The first Motel 6 was opened in Santa Barbara, California in 1962. Their vision was to provide a low-cost hotel with the most basic amenities but can compete with big hotel brands. Their target market includes those who want to spend the least but still get the comfort and cleanliness of a big hotel. They were known as the “no frills” hotel.
After the great success of Motel 6 came the idea of putting up an extended-stay version on it and named it Studio 6. They offer the same amenities as a Motel 6 but offers weekly and monthly rates. They now have locations in 15 states and in Canada. A couple of their competitors include Choice Hotel’s Suburban Extended Stay Hotels and Extended Stay Hotels. Some locations of Studio 6 were converted and renovated from other brands like Homestead Studio Suites. Studio 6 is under Accor as well as Motel 6. Accor is a company that manages and operates in 90 countries with 4,100 hotels. Other brands under Accor are Sofitel Luxury Hotels, Novotel Hotels, Ibis Hotel, Mercure, Suitehotel, Etap Hotel, All Seasons, and Formule 1. Studio 6 now has 21 locations in the United States, one in Canada, and 40 locations that are company owned.
What amenities do they offer at a Studio 6 franchise?
They have fully equipped kitchens with stovetop, microwave, refrigerator, coffee maker, free local phone calls, voicemail, WiFi, data ports, expanded work area, guest laundry, multi-channel TV with expanded cable including CNN, TBS, ESPN, Weather Channel, and Discovery Channel. Amenities in the room includes microwave, refrigerator, stove top, dishes, coffee maker, dining table and work area, and cooking utensils and flatware.
Cost and requirements on running a Studio 6 franchise
You need to have a net worth of $1,500,000 and a total liquid asset of at least $300,000. Expect to be investing about $4,000,000 to $4,600,000. The cost of Studio 6 franchise fee is $25,000 with an on going royalty fee of 5%. This is for a renewable 10 to 15 year term agreement. You will also need one a half acres for an 82 unit prototype or two and a half acres for a 124 unit prototype. If you are to convert a hotel, you need to make sure that the appearance and feel is similar to other Studio 6 franchises. It should be a property that was built as an extended suite type hotel or suites. You must also change it to look like any other Studio 6 on the outside such as the colour and architectural features.
What is included in the franchise package?
There will be one week training at the headquarters, one week at your location, and an annual convention. You will also receive newsletters and access to the internet and purchasing cooperatives. Expect to be attending meetings and receiving occasional field evaluations. For marketing support, there would be ad slicks.
Studio 6 Contact Details
You may reach them at:
Address: 4001 International Parkway, Carrollton, Texas 75007
Phone: (888) 842-2942