Bruster’s Real Ice Cream Franchise
Bruster’s Real Ice Cream was first founded in 1989, by Bruce Reed. He was initiated in the restaurant industry by his father, who had a diner named Jerry’s Curb Service in Pennsylvania, Pittsburgh.
The chain, which consists of ice cream parlors, expanded in various states in the U.S., such as Connecticut, Florida, Indiana, Kentucky, New Jersey, New York, Ohio, Pennsylvania or Texas. The company’s headquarters are in Bridgewater. In some states, Bruster’s Real Ice Cream has teamed up with Nathan’s Famous Hot Dogs, selling products of both the companies.
Bruster’s Real Ice Cream has become very popular due to the high variety of ice cream flavours which clients can choose from. The menu also consists in sundaes and splits, cakes and pies, shakes and smoothies and other specialties.
Starting in 1993, Bruster’s Real Ice Cream has commenced its expansion by franchising. Only in 2009, the company opened 239 new franchise units in the U.S., out of which three are company owned.
Why take out a Bruster’s Real Ice Cream Franchise
The advantages of taking a Bruster’s Real Ice Cream franchise are straightforward. Even in hard times, like an economical recession, the fast-food and restaurant industry will keep yielding revenues. These unique ice cream parlors target each and every member of a family, from children to elders. Furthermore, taking into consideration the fact that the company’s products are relatively inexpensive, it is more than sure that such a business is destined to success. Customers are also attracted to the stores by the numerous and frequent promotions, consisting in photo contests, in-store promotions, birthday gifts or anniversary coupons. Another interesting fact about the company is that they also provide quality catering services for banquets, birthdays, holidays, corporate events or even wedding celebrations.
Costs and Requirements of associated with running a Bruster’s Real Ice Cream Franchise
The costs of opening one of the company’s units are relatively low. The franchise fee is $35,000; the minimum investment is $191,000, with an ongoing royalty fee of 5%, on an agreed ten year period, which can further be renewed. The actual number of employees required to operate a unit varies between 15 and 30. More than 70% of the franchisees are owners themselves. Also, more than 30% of the franchisees are in the possession of more than one Bruster’s Real Ice Cream unit. At the moment, the corporation is looking for franchisees for the following locations: Alaska, Alabama, Delaware, Georgia, Louisiana, Massachusetts, North Carolina, South Carolina, Tennessee and many others.
Franchisee Training and Support
For each new franchise, there is an available training period of 13 days at the company’s headquarters in the city of Bridgewater, Pennsylvania. Each new parlor will benefit from marketing support consisting in advertising at both regional and national level plus ad slicks.
In the first quarter of 2010, Bruster’s Real Ice Cream was ranked number 233 in the top 500 U.S franchises, number 279 in 2009 and number 204 in 2008.
Taking into account all the above consideration, it can be concluded that taking a Bruster’s Real Ice Cream franchise can easily become a profitable investment.
Bruster’s Real Ice Cream can be found at 730 Mulberry St. in Bridgewater, Pennsylvania; the telephone number is (724)774-4250. Follow the next link to access the company’s official website: http://www.brusters.com/.