Primrose School Franchise

Last Updated on August 1, 2012 by DeanR

Primrose School Franchise Information

Primrose School is a franchise for a business providing educational child care. It was founded in 1982 by Paul and Marcy Erwin.

The first location was opened in Atlanta, Georgia. Their new concept in child care which makes education part of the business is what helped them in their success. When they opened their fourth location in 1988, they decided to start franchising the concept. Their consultant in developing the franchise and marketing was Jo Kirchner. She was impressed with the commitment to excellence by the school and she said that it was something that she could not find, as a mother, for her two children.

In 1990, Ms. Kirchner eventually sold her marketing company and officially joined Primrose School. Their dream was to be able to develop and provide first-class child care education. In 1999, the Erwin’s retired and Ms. Kirchner took over the business as the President and CEO and she remains as such today. They formed a partnership with Roark Capital Group in 2008. In 2010, they opened the Primrose School of Education which trains franchise owners and school staff members. They now have 231 locations in the United States and one location that is company owned.

What programs do they offer with their “Balanced Learning” curriculum?

For Infants, they focus on building relationships, expressive language development, exploring, and encouraging individual growth and development. For Young Toddlers, they focus on communication and caring, developing by “doing”, and they have a classroom that is especially designed for toddlers. For Early Preschool, they focus on early math concepts, character development, language and literacy development, gross and fine motor skills, and creative arts and expression.

For Preschool, they focus on mathematics, language and literacy, science and technology, physical and health development, and character development. For Private Pre-Kindergarten, they focus on social studies, social emotional development, and creative arts and expression. For Private Kindergarten, they focus on preparing them for the school years ahead. For After School programs, they encourage the students to express themselves through drama, sports, creative expression, and technology. For Summer Camps, they have themes such as “Destination Science”, “Expedition Summer”, and “Dig! Stir! Chomp!”.

Cost and requirements on running a Primrose School franchise

You need to have a net worth of $500,000 and a total liquid asset of at least $350,000 to $460,000. Expect to be investing about $576,000 to $3,906,000. The cost of the Primrose School franchise fee is $70,000 with an on-going royalty fee of 7%. This is for a renewable 11 year term agreement. You will need about 30 employees to run one location. They allow multi unit ownership. They do not allow absentee ownership.

What is included in the franchise package?

There will be one week training at the Primrose School of Education, one week at your location, and one week at an existing location. You will be given assistance in finding the perfect site and support during the construction process. You will receive support in starting the pre-enrolments, conducting the pre-opening event, and at the grand opening. For marketing support, there will be ad slicks, co-op advertising, regional advertising, and national media.

Primrose School Contact Details

You may reach them at:

Address: 3660 Cedarcrest Road Acworth, GA 30101

Phone Number: (770) 529-4100

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