Last Updated on July 30, 2012 by DeanR
Heidi’s Brooklyn Deli Franchise
Heidi’s Brooklyn Deli is a franchise for a deli that serves salads, sandwiches, ice cream, and smoothies.
It was founded in 1994 and started in 2004. It was founded by Heidi and Steve Naples. Their first location was opened in 1994 and it expanded quickly in Colorado, to having four corporately owned restaurants. Their first franchise was sold in December of 2004.
Their concept was to provide affordable sandwiches, soups, wraps, assorted desserts, and smoothies. Part of the concept is that they let the customers see exactly how their sandwiches are made fresh as they order it. They have nine varieties for their breads and they make it daily from scratch using neither additives nor preservatives. As they grew, their menu also expanded to having 24 choices of cold sandwiches, 15 hot sandwiches, to smoothies, and ice creams. They now have 25 locations in the United States and four locations that are company owned.
What is on the menu at Heidi’s Brookly Deli?
You can design your own sandwich choosing from different types of bread such as Light-Rye, Butter-Top White, Marble-Rye, Pumpernickel, Whole Wheat, Sour Dough, Italian Hoagie, French Hoagie, Whole Wheat, and Ciabatta. For Cold Sandwiches, you can choose from Roast Turkey, Roast Beef, Lox, Tuna Salad, Fresh Mozzarella, Veggie, Chicken Salad, and Prosciutto.
They also have Cold Sandwiches in Bronx Bomber, Italian Submarine, Hell’s Kitchen, and Heidi’s Combo. For Hot Sandwiches, they have Roasted Italian Peppers, Cajun Crab Cake, Brooklyn Dog, Coney Island Reuben, Eggplant Parmesan, Salmon Melt, Italian Sausage & Peppers, Awesome Cheesesteak, and Hot Corned Beef with Cole Slaw. For their Wraps, it is available in Brooklyn Veggie Wrap, Turkey Wrap, Egg, Tuna, or Chicken Salad Wrap, and Caribbean Ham & Cheese. You can have the Wraps either as half or as a whole. They also have Saladas and Soups.
The Kids can have Grilled Cheese, Peanut Butter and Jelly, or Nathan’s Famous Hot Dog and it includes chips and a drink. For Bagels, you can have it as a Naked Bagel, Bagel with butter or jam, or Bagel with spread. Their Smoothies menu has the Fruit Basket, Caribbean Spice, Power Punch, Summer Splash, Triple Berry, Black Sunshine, Ocean Breeze, Tropical Tumbler, and Blueberry Monster. You also have the option to add supplements such as whey protein, soy protein, or spirulina.
Cost and requirements on running a Heidi’s Brooklyn Deli franchise
You need to have a net worth of $120,000 and a total liquid asset of at least $80,000. Expect to be investing about $307,000 to $429,000. The cost of Heidi’s Brooklyn Deli franchise fee is $35,000 with an on-going royalty fee of 6%. This is for a renewable 15 year term agreement. You will need about 12 to 15 employees to run one location. They allow multi-unit ownership. They do not allow absentee ownership.
What is included in the franchise package?
There will be one week training at the headquarters and three weeks at your location. You will be provided a toll free phone number and assistance at the grand opening. You will be given access to purchasing cooperatives. You may also expect to be attending meetings and receiving occasional field evaluations. For marketing support, there will be ad slicks, co-op advertising, and regional advertising.
Heidi’s Brooklyn Deli Contact Details
You may reach them at:
Address: 3130 Lowell Blvd Denver, CO 80211
Phone: (303) 458-0997
Email: heidi@heidisbrooklyndeli.com