Last Updated on July 24, 2012 by DeanR
Choice Hotels International Franchise
Choice Hotels International is a franchise that owns a number of hotel brands. The hotel brands under Choice Hotels International are Comfort Inn, Quality, Comfort Suites, Clarion, Sleep Inn, Mainstay Suites, Cambria Suites, Econolodge, Suburban, Rodeway Inn and Ascend Collection.
It was founded in 1939 in Maryland by a group of motel owners. It used to be called Quality Courts United. It became Quality Motels in 1969 then changed to Quality Inns in 1972. They started franchising in 1962. It was changed to Quality International in 1972. There were about 300 hotels then.
They changed it to Quality Royale to compete with mid-priced hotels. Quality Royale was changed to Clarion Hotels in 1987. It became a full service hotel with complete amenities such as lounges, room service, conference centers, full service restaurants, and banquets. Clarion was then changed to the now Ascend Collection. During the 1990’s, they Comfort Suites and Quality Suites were introduced. Sleep Inn was introduced in 1989. In 1990, they changed their name to Choice Hotels International. They are planning on rebranding in 2012 to show public spaces and boutique inspired rooms. They again grew in 1997 introducing Mainstay Suites for extended stays. At this time, they also started offering the Choice Privileges frequent guest loyalty program. In 2005, they started introducing upscale suites as Cambria Suites. The first one was opened in 2007 in Boise, Idaho.
What amenities do they have at Choice Hotels?
The amenities differ widely depending on which hotel. Here are a few: Public spaces have guest laundry room, community room, sundries shop, and exercise room. The suites have large walk-in closets, a fully equipped kitchen, work space, and a sofa bed. They also serve free continental breakfasts.
Costs and Requirements Associated with Running a Choice Hotels International Franchise
You need to have a net worth of at least $750,000 and a total liquid asset of $200,000. Expect to be investing about $1,272,000 to $14,642,000. Choice Hotels International Franchise fee is $10,000 to $60,000. On-going royalty varies. This is for a 20 year term agreement that is not renewable. They require that you have an experience in the industry and a general business experience. They allow absentee ownership and multi-unit ownership. 20% of current franchisees own more than one unit.
What’s included in the Choice Hotels International franchise package?
There will be 1 week training at the headquarters and on-going regional training which includes HOST training, ResCoach, Drivers Ed, and ChoiceUniversity.net. For field support, they give support through their Brand Performance Consultants (BPC’s). Choice Hotels International focus is improving the performance of your hotel. They even have a Centralized Help Desk. You will also have access to their E-assistance through choicecentral.com where tools like rates and inventory, invoice review, and webmail are present. You will also be provided procurement services that will help franchisees with brand consistency specially the purchasing process. For human resources, they have training programs that has practical information for the process of recruitment, interviewing, hiring, and retaining employees. You will have 24/7 customer service for coaching support, customer relations, and customer complaint analysis.
Contact Details
You May Reach Them At:
Address: 10750 Columbia Pike Silver Spring, Maryland 20901
Phone: (800)547-0007