Brilliant Sky Toys & Books Franchise

Last Updated on July 22, 2012 by DeanR

Brilliant Sky Toys & Books Franchise Information

Brilliant Sky Toys & Books is a franchise for toys and books retailer. It was founded in 2002 by Brent and Sonia Taylor. Brent was a manager at a Fortune 500 company and his wife, Sonia, is a registered nurse.

It was in 2002 that they decided to back to their hometown, Lansing, Michigan, with their 3 kids. Being a mix of corporate experience, caregiver, and parents, they thought of a concept on putting up a retail store for toys and books that helps in the development of a child. As parents, they understand the need of children at a very young age to be exposed to learning early on in life. Their toys are focused on developing a child’s emotional, physical, and genitive development skills which is crucial in young children. Their headquarters is now based in Okemos, Michigan and now has over 10,000 specialty products. Besides the products that they sell, they also sponsor events like child-safety seminars, craft workshops, science labs, concerts, story-telling, and play days. They also get involved in charities, local schools, and other organizations that help the community. For loyal customers, they give free gift wrapping, loyalty awards, newsletters, and advices in buying toys.

What types of toys and books do they have at Brilliant Sky?

Brilliant Sky Toys & Books have toys designed for newborns up to kids aged 12 and up. Their products are categorizes as active indoor and outdoor play, arts and crafts, books, baby and toddler, cars, trucks, trains, calico critters, cooking, construction, dress up, dolls, dollhouses, travel items, games, music, learning toys and games, plush, pretend play, science and nature, and puzzles. They have a very wide range of toy brands and here are some: Art 101, Bananagrams, Birando, Bruder, Calisson, Crorey, Earthball, Elenco, EZY Roller, Fiki, Gamewright, Geyser Guys, Goliath Games, Green Toys, Harrissville Designs, Jukem, Kaskey Kids, Klutz, Learning Curve, Manhattan Group, Marky Sparky, Mayfair Games, Mindware, Northstar Games, OgoSport, Orb Factory, Peaceable Kingdom, Piggy Paint, Pumponator, Rainbow, Ravensburger, Reeves, Schylling, Scientific Explorer, Small World Toys, Smart Monkey, Taggies, Talicor, Think Fun, Tegu, Toysmith, TMI, Vapur, Valtech, Wabash, Waba Fun, Workman, Wiggles 3D, and Yottoy.

Costs and Requirements Associated with Running a Brilliant Sky Toys & Books Franchise?

You need to have a total liquid asset of at least $150,000. Expect to be investing about $215,000 to $434,000. The Brilliant Sky Toys & Books Franchise fee is $35,000 with an on-going royalty fee of 5%. This is for a renewable 5 year term agreement. You will need about 8 employees to run one location. They allow absentee ownership although 100% of current franchisees run their own locations.

What’s included in the franchise package?

Brilliant Sky Toys & Books offer a one week training course at their headquarters and one week training at your location. This training has management methods, buying merchandising, human resources, and sales. You will receive assistance in site selection including negotiating lease terms if needed. In buying, they will give you support through Recommended Beginning Inventory (RBITM). You will have access to a network of franchisees for continued support. You will also have a representative from the headquarters visit you every now and then to check on your progress. For marketing, you will have access to Simply Brilliant Marketing Portal where you can get all the marketing designs and materials you’ll need.

Brilliant Sky Toys & Books Contact Details

You May Reach Them At:

Address: 5100 Marsh Rd. #D-2 Okemos, Michigan 48864

Phone: (517)381-1655

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