Last Updated on July 22, 2012 by DeanR
1-800-Radiator Franchise
1-800-Radiator is a franchise for wholesale auto part distribution. The business started in 1985 and started franchising in 2001. Since then, they have already acquired 9 competitors. This helped increase the market of the owners and with this initiative, they have expanded their line of products. They still continue to push this expansion to other territories and are hopeful in having this play a big role in growing in their existing locations.
What makes the 1-800-Radiator more successful than its competitors?
They use an advance system in blitzes, and it has taken its marketing into the fast line through the internet. Another advantage is its wide array which gives its customers the right part that they need. They even use a “stocking mechanism” to check on their unique inventory mix.
What’s the target market for 1-800-Radiator?
Currently, their primary customers are gas stations, parts stores, body shops, repair shops, new and used car dealers, radiator repair shops, and even junk yards. With this, they have the CRM (Customer Relationship Management) which makes it easier for franchisee know better where to focus their sales. If you’re thinking that being in the radiator business means getting your hands all greased up, you’re wrong. All you need is this system and you would have access to every part you’d need in a call or through the internet. If you are new to the business, you don’t have to worry because they have the “blitz crew” that calls existing customers to let them know about the new branch that can get them their order same day. This causes new locations to have an immediate boost in sales.
Who supplies the radiators?
They have 13 major manufacturers and 70% of them are public companies. GM’s and Ford’s original suppliers are Delphi and Visteon. They are their 2 largest suppliers. For European parts, there’s Behr and Nissens. For Asian parts, there’s Koyo, CSF, and Samsung. Other suppliers are Valeo, Proliance, Spectra, and they also import directly from foreign countries.
Costs and Requirements Associated with Running a 1-800-Radiator Franchise
He net worth and liquid assets are not specified. It would be best to contact them directly for that but you can expect to be investing about $172,000. Franchise fee is $45,000 with an on-going royalty fee of 8%, 2% for advertising, and 25% of the advertising fee goes to local marketing in your territory. For the inventory, they have the “Order Generator” system that checks the parts moved out and automatically orders with the suppliers. You will receive these within 5-7 days.
What’s included in the franchise package?
There will be 1 week training in their corporate headquarters in the San Francisco Bay Area and 2-3 weeks in your location. They will teach you how radiators work and why they fail but for most, you will be taught how to use their marketing systems. You will be assigned an account manager to help you in your location.
Contact Details
You May Reach Them At:
Address: 4401 Park Rd. Benicia, California 94510
Phone Number: (866)780-9392