McGruff Safe Kids Total Identification System Franchise

McGruff Safe Kids Total Identification System Franchise

McGruff Safe Kids Total Identification System is a franchise for a business providing children’s safety products, ID, and education.

They are known for their mascot, McGruff the Crime Dog and their slogan is “Take a Bite out of Crime” since 1980. He has appeared at educational videos, public service advertising, and he has also made personal appearances. In 1979, the National Citizens’ Crime Prevention Campaign was launched. It is a way to encourage citizens to act on their own to prevent crimes and fear of crimes. It was the first and only campaign that was nationally to educate the public in crime prevention.

What services do McGruff Safe Kids offer?

They have three packages available. Package A includes a full sized ID Cards and a laminated ID Cards. Package B includes full sized ID Cards, Laminated ID Cards, DNA Collection Kits, and the McGruff® Jr. Crimefighter Sticker Badge. Package C includes everything on Package B plus the McGruff Safe Kids TID Wallet Size CD.

For school programs, they have tapes that the children can watch to teach them about safety. These videos include McGruff® on Personal Property, No! Not Me, Not Ever!, Staying Away from Strangers, McGruff on Pedestrian and Bicycle Laws, Faux Paw the Techno Cat in Adventures in the Internet, and McGruff’s Bully Alert. On their website, they also have games that kids can play to learn about safety.

Cost and requirements on running a McGruff Safe Kids franchise

You need to have a net worth of $35,000 and a total liquid asset of at least $15,000. Expect to be investing about $17,000. The McGruff Safe Kids Total Identification System franchise fee is $14,995 with an on-going royalty fee of $295 per month. This is for a renewable three year term agreement. This franchise can be run from home. They allow multi-unit ownership. They do not allow absentee ownership.

What is included in the franchise package?

There will be three days training in Tampa Bay, Florida which will cover sales and marketing, hardware and software set-uo and operation, and business operations. The Hardware Package includes Name Brand Laptop, Windows XP Professional, DVD Writer, Wi-Fi Wireless, Nylon Laptop Carrying Case, Flash Drive, USB Fingerprint Scanner, Name Brand Hi-Resolution WebCam, Name Brand Color Photo Printer and USB Printer Cable, Heavy Duty Laminator, 8 Outlet Surge Suppressor/Power Strip, and Photo Background and Stand.

The Software Package includes McGruff Safe Kids Total ID System Proprietary Software, Camera Drivers, and USB Fingerprint Scanner Drivers. You will also be provided with initial supplies such as McGruff Safety Package A, McGruff Safety Package B, McGruff Safety Package B, McGruff Parent Letters, McGruff Wallet-Size CD-R’s, McGruff Event Posters, McGruff Reminder Stickers, McGruff ID Badges, Personalized Envelopes, Business Cards, and Personalized Letterhead. Other materials that will be provided includes McGruff Table Throw & Banner, 5 inch McGruff Cut-Out, Tabletop Display, and McGruff Educational and Safety Videos. You will also be provided with your own website, email address, access to Franchisee Resources Web site and E-Z Online Enrollment Form and Franchisee Control Panel. For marketing support, there will be ad slicks and national media.

McGruff Safe Kids Contact Details

You may reach them at:

Address: 35246 U.S. Hwy. 19 N., #208 Palm Harbor, Florida 34684

Phone: (888)209-4218