Hawthorn Suites by Wyndham Franchise
Hawthorne Suites is a franchise for a hotel under Wyndham Worldwide. It was founded in 1983 and started franchising in 1986. They were originally owned by the Pritzker family until it was purchased by Wyndham Worldwide in 2008.
Some of its competitors are Hyatt’s Summerfield Suites, Hilton’s Homewood Suites, InterContinental’s Staybridge Suites, Marriott’s Residence Inn, Marriott’s SpringHill Suites, and Comfort Suites. Wyndham Hotel Group has more than 7,000 hotels all over the world. They have almost 80 locations of Hawthorne Suites in the United States. They have locations in North America, Middle East, Asia, and in Europe. The hotel has 3 key values that reflect their Hawthorne brand. First is Personalization with each customer’s needs whether they are fast paced or just want to relax. Second is Flexibility to adapt to every situation presented with the needs of the customers. And third is Service and giving an appropriate level of it to each customer as they need it.
What type of rooms do they have at Hawthorne Suites?
As the name presents it, they have all suites designed mostly for extended stays. It’s available as either a spacious studio suite or a 2 bedroom suite. Their suites have free wireless internet access, and fully-equipped kitchens. They also have social hours, daily complimentary hot breakfast buffet, laundry facilities for longer stays, meeting space, exercise facilities, pet-friendly accommodations, swimming pool and spa, convenience stores, and a Hawthorn Room which is a hospitality center. They say that they designed their hotel suites to feel like home only better. They have every amenity you would have at home only that it is more complete and designed to give you the utmost comfort of a hotel.
Costs and Requirements Associated with Running a Hawthorne Suites franchisee?
Expect to be investing about $6,712,000 to $10,314,000.Franchise fee is $40,000 with an on-going royalty fee of 5%. This is for a renewable 20 year term agreement. They require some marketing skills, experience in the industry, and general business experience. You would need about 20-30 employees to run one location. They allow absentee ownership and multi-unit ownership. Currently, 20% of franchisees run more than one location.
What’s included in the Hawthorne Suites franchise package?
Prior to opening, you will receive assistance during the construction including design support and guidance on interior design. You will receive a complete pack of architectural drawings and design manuals. You will have access to WynSource which is like a purchasing cooperative that will help you in starting out and replenishing your supplies. You will be assigned a Director of Operations and Support who will assist you in day to day operations.
Training will also be provided and they refer to it as RightStart and their culture branded as “Count on Me!”. This includes operations, leadership, sales strategy, marketing trainings, global sales, revenue management, and electronic distribution. Also part of the training is the immersion into their culture of “Count on Me!” . For marketing, you will be given access to their marketing initiatives which includes e-newsletters, national brand marketing, and online advertising. Another benefit is the website that cross offers services within the Wyndham Hotels and Resorts brand.
You May Reach Them At:
Address: 22 Sylvan Wy. Parsippany, New Jersey 07054