FruitFlowers – Incredibly Edible Delites Franchise
FruitFlowers – Incredibly Edible Delites is a franchise for a shop that offers sculpted fruit & vegetable bouquets. It was founded in 1985 and started franchising in 1993.
It was founded by Susan Ellman and Ellen Davis. They started out as a party idea and in their own kitchens. It quickly became a hit as a healthy option and was soon seen in nurse stations, hospital rooms, cocktail tables, and conference tables. They formed the Incredible Franchise Corporation in 1993 when they opened their first franchise location in Westville, New Jersey. They say that their products are more attractive than just oranges and apples stacked to look like a pyramid. They now have 27 locations in the United States and two locations that are company owned.
What are the products that they offer at FruitFlowers – Incredibly Edible Delites?
They have different arrangements fit for different occasions. For fall, they have Touchdown, Dipped Apple Gobbler, Sweet Temptation Apple, Pink Ribbon Floral Fruit, Autumn’s Best, Fruit 4 Teacher, Veggiecopia, and Sunny Day which is full of sliced oranges, grapes, and pineapple. For birthday’s they have Watermelon Sprinkler, Elegant Royal Floral Fruit, Fruit and Fudge, and Dipped Delite which is chocolate covered grapes and berries that are hand-dipped and presented in a large keepsake mug.
For corporate events, they have the Fruit Sampler, Dipped Berry Platter, Mango Fruit Medley, and Royal Floral Fruit Design which they say is fit for royalty who are gathering their subjects. They also have fruit bouquets for kids like Berry Bear Blue, Ducky Delight, Rainbow Sorbet, Out of the Park, and Tropical Sundae which has strawberries, pineapple, melon, and grapes with chocolate dipped shortbread cookies. For trips to the hospital, you can bring the Get Well Gourmet Bundle, Get Well Bouquet, Sunny Day, and Tulips and Daisies filled with pineapple, strawberries, grapes, and cantaloupes.
They also have fruit bouquets for weddings such as the Grand Veggie Vantasia, Banquet Floral Fruit Design, Elegant Fruit and Fudge, and Majestic Veggie Vantasia which they call the perfect crudite’ fit for a crowd of loyal subjects.
Cost and requirements on running a FruitFlowers – Incredibly Edible Delites franchise
You need to have a net worth of $500,000 and a total liquid asset of at least $50,000. Expect to be investing about $147,000 to $219,000.
The cost of FruitFlowers – Incredibly Edible Delites franchise fee is $35,000 with an on-going royalty fee of 5%. This is for a renewable 10 year term agreement. You will need about six to eight employees to run one location. They allow multi-unit ownership. They do not allow absentee ownership.
What is included in the franchise package?
There will be two weeks training at the headquarters, one week training at your location, and on-site training. You will be receiving newsletters and a toll free phone number. You will be provided assistance at the grand opening. You will be given access to the internet and to purchasing cooperatives. Expect to be attending meetings and receiving occasional field evaluations. For marketing support, there will be ad slicks, co-op advertising, regional advertising, and national media.
FruitFlowers – Incredibly Edible Delites Contact Details
You may reach them at:
Address: 3720 West Chester Pike, Newtown Square, PA 19073
Phone: (610) 353-8702