Today, Carvel has approximately 462 U.S franchises and 42 foreign franchises. It was ranked at number 280 in the franchise 500 rank in 2010, number 72 in the fastest growing franchises in 2007 and number 136 in America’s top global franchise in 2008.
Carvel was founded in 1934 by Tom Carvel who had a dream of making Carvel the best brand of ice cream in New York. The first ice cream shop was opened in Hartsdale, New York, and there after new shops kept on opening. The franchise operations of Carvel started on 1947.
Carvel offers its customers freshly made cakes, ice cream products, and novelties. Carvel was America’s first ice cream franchise and is known to be one of the best and most loved franchises in ice cream sector. Even after 75 years, Carvel is investing in research and development in order to ensure the highest customer satisfaction possible and to introduce new and innovative ice cream products. Today Carvel has around 535 units all over the world.
Costs and Requirements for running a Carvel Franchise
The qualifications of attaining a carvel franchise include prior restaurant management experience, willingness to learn, $300,000 of net worth along with $100,000 of liquid assets.
Carvel provides all kinds of support to its franchisees including pre opening development support, training, marketing and ongoing support. Carvel provides its franchisees with comprehensive classroom training sessions along with hand on training sessions. Training is available at the headquarters for a period of 10 days, and at the franchisee location for 5 days. Along with this Carvel also provides additional annual training.
Marketing support includes introducing unique marketing plans and programs and helping franchisees to come up with innovative marketing campaigns. Ongoing support includes activities like consultancy, cost saving programs, reviews and analysis of the business activates, and 24/7 online support through both email and telephone. Pre-opening development support includes helping the franchisee in the design and construction of the restaurant.
Carvel believes in giving its employees decision making power in order to keep them motivated. According to a survey conducted of Carvel’s main markets, their ice cream was ranked first when asked to name the first ice cream that comes to your mind. Carvel provides high quality merchandise in hand dipped ice cream, soft ice cream, ice cream cakes and novelty products. A separate Advisory council is set by Carvel’s which ensures that the decisions made by Carvel have an input from the franchisees too.
Currently Carvel is looking to expand its business and so is interested in franchising worldwide except for the following countries; Aruba, Curacao Egypt, Jordan Puerto Rico, Saudi Arabia, South Africa, Turkey and United Arab Emirates
Carvel franchising process includes six steps; request for consideration, Franchise sale director meeting, Franchise disclosure and due diligence, franchise application filed, signing the franchise agreement and paying the fees and lastly construction and opening of the restaurant.
The total investment required for a Carvel franchise varies between $270,374 – $351,324 and the franchising fee is $30,000. The ongoing royalty fee is $2.07/gallon with 20 years term of agreement.
The contact address of Carvel is 200 Glenridge Point Pkwy, number 200, Atlanta Georgia 30342. Phone number (404) 255-3250 and website is http://www.carvel.com