The Cereal Bowl Franchise

Last Updated on August 3, 2012 by DeanR

The Cereal Bowl Franchise Information

The Cereal Bowl is a franchise that serves not only cereals but also coffee, smoothies, frozen yogurt and a lot more. It all started in 2006 with Kenneth Rader. He had an observation that college students eat cereals in all sort of ways and everywhere they may be while they study.

He talked about it with his friend, Michael Glassman and his twin brother, Joshua Rader. The concept was born. A 20 page business plan was all it was then the opening day came. Their first location was in front of University of Miami.

When you enter their store, what’s in store for you at the The Cereal Bowl?

They have approximately 802,791 possible combinations to create a cereal bowl. One Cold Bowl is the “Give Me S’More”. It’s a combination of Cocoa Puffs, Marshmallow, Golden Grahams, Chocolate Chips and Graham Bites. For the health conscious, there’s the “Let It Fly”. It has Life, Wheaties, Dried Mixed Berries, and Granola. Feeling too cold? They have Hot Bowls too like the “Bounce, Banana, Bounce” with Graham Bites, Banana, Brown Sugar, Oatmeal,, and Banana Syrup. Beyond the bowl, they serve Parfaits, Oaties, and Freeze N’ Flakes. Oaties are oatmeal smooties and Freeze N’ Flakes are cereal flavoured frozen yogurt.

You can also mix up your own cereals from Wheaties, Fruity Pebbles to Reeses Puffs. You can even choose from skim milk to soy milk. Toppings could be fruits, nuts, sweets, or granola. It doesn’t end there. The beverages are just as many as the cereals. Choose from Tazo Tea, Coffee, Semi-Serious Coffee like Raspberry White Mocha, or you may opt to have one of the cereal bowl blends.

If you are someone who’s always in a hurry, you may think that this is not a venue for you since it has milk and may be hard to carry around. The Cereal Bowl has Bowl’s On The Go. They have a bowl that you can take with you while you study or while you’re in a meeting.

Breakfast is the most important meal in a day. Everyone needs energy but not everyone has the time for it. The Cereal Bowl makes it easy. No more clean-ups and stacking away those cereal boxes that differs from each member of the family. With the variety of cereals and toppings they have, you surely would be able to get what you want.

Costs and Requirements Associated with Running a The Cereal Bowl Franchise

Net worth requirement is $250,000 and a total liquid asset required is at least $50,000. Total investment would be around $186,000 – $341,000. Franchise fee is $25,000with an on-going royalty fee of 5%. There’s also a marketing fee of 1% for marketing and advertising. This is for a renewable term agreement of 10 years.

What’s included in the franchise package?

There will be assistance in finding the site, an architect and designers. You will also be assisted in finding the right contractors and equipments. There will be training for you at the Cereal Bowl University, onsite training before opening and training manuals will be given. After the opening, on-going support is always available.

Contact Details

You may reach them at:




999 Ponce De Leon Blvd., #625

Coral Gables, Florida 33134


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