Park Plaza Hotels and Resorts Franchise

Last Updated on August 1, 2012 by DeanR

Park Plaza Hotels and Resorts Franchise Information

Park Plaza Hotels and Resorts is a franchise for a worldwide brand of hotel.

It was founded in 1986 and started franchising in 1993. The first location opened was Park Plaza Mandarin Eindhoven. The second location became iconic and that is Park Plaza Victoria Amsterdam which was built in 1890. After that were Park Plaza Victoria Amsterdam and Park Plaza Astrid Antwerp in Belgium. Carlson Hotels purchased the brand Park Plaza Hotels & Resorts from Park Plaza Worldwide in 2000.

They expanded and opened seven boutique hotels in Germany and in Budapest Hungary, an art’otel. In 2001, both Park Plaza Sherlock Holmes and Park Plaza Victoria London were opened. In Berlin, Germany, the second art’otel was opened featuring artworks from Christopher Makos and Andy Warhol. They continued on to expand in the United Kingdom, India, North America, Germany, Ireland, and Netherlands. Their most recent accomplishment is the completion of renovations for Park Plaza Victoria Amsterdam and Park Plaza Eindhoven in 2011. They now have five locations in the United States, three in Canada, 33 in other countries, and three that are company owned.

What are the Park Plaza Hotels and Resorts core values and mission statement?

The four values they go by are Trust, Respect, Teamwork, Enthusiasm, Commitment, and Care.  Their mission statement is “Inspiring our guests through individuality and passion”. They say that their commitment to excellence in every location is the benefit of their environment that helps their employees bring their passion and individual strengths to their team. They pride themselves with the culture of development and learning with their service minded teams. They say that this is what helps them bring excellence in their service at competitive prices. In recruiting, they have made it a priority to hire people who share their passion in providing the best service to their guests.

What are the facilities and amenities available in Park Plaza Hotels and Resorts?

Each franchise may have their own special services that are fit for their location such as theme parks or events.

Some amenities available are baggage storage, fitness center, gift shop, heated swimming pool, safety deposit box, sightseeing tours, whirlpool, lounge, laundry, room service, complimentary shuttle, complimentary cooked-to-order breakfast, elevators, business center, audio or visual equipment rental, fax, express mail, photo copying services, meeting rooms, printer, wireless or hard wired internet access, multi-lingual staff, and coin laundry. In the guest rooms, they have a coffee maker, free internet access, microwave, refrigerator, telephones, flat screen LCD TV, wet bar, sleeper sofa, and a work table.

Cost and requirements on running a Park Plaza Hotels and Resorts franchise

Expect to be investing about $193,000 to $1,200,000. The cost of Park Plaza Hotels and Resorts franchise fee includes a 5% on-going royalty fee. This is for a renewable 15 year term agreement.

What is included in the franchise package?

There will be one day training at the headquarters, one day at your location, and two days at the Omaha reservation center. You will be receiving newsletters, a toll free phone number and assistance at the grand opening. You will be given access to the internet and to purchasing cooperatives. Expect to be attending meetings and receiving occasional field evaluations. For marketing support, there will be ad slicks, co-op advertising, regional advertising, and national media.

Park Plaza Hotels and Resorts Contact Details

You may reach them at:

Address: Viñoly Tower, 5th Floor Claude Debussylaan 14, 1082 MD Amsterdam The Netherlands

Phone: +31 (0)20 717 8600 or +44 (0) 20 7034 4800


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