Last Updated on July 26, 2012 by DeanR
Great American Cookies Franchise
Great American Cookies Franchise is a franchise for a store that specializes in gourmet cookies. It was founded in 1977 when it became a retail phenomenon.
The first store was opened at the Perimeter Mall in Atlanta, Georgia. It was founded as a generations-old recipe from a family that set a standard for gourmet cookies in shopping malls around the country. With just one store and one recipe, they expanded in malls nationwide while also expanding their line of cookies and brownies. They also developed their signature cookie cakes. It is not their foal to have the most stores but rather, they wanted to be able to provide the best cookies for their customers.
All their recipes start from carefully being tested in their batter facility in Atlanta, Georgia. Their slogan is “Share the Fun of Cookies”. They have a character named Georgia A. Cookies that transforms into Cookie Man when he drinks a full glass of milk. Their franchise is under Global Franchise Group together with MaggieMoo’s, Pretzelmaker, Marble Slab Creamery, The Athlete’s Foot, and Shoebox New York. They now have 294 locations all over the United States, four in Canada, and seven in other countries.
What is on the menu at the Great American Cookies?
For the cookies, they have the Double Doozie, Cookie Cup, Double Doozie Cookie Cake By-The-Slice, Oatmeal Walnut Supreme, Double Fudge, Chewy Pecan Supreme, Chewy Chocolate Supreme, White Chunk Macadamia, Snickerdoodle, Sugar, Peanut Butter Supreme, Peanut Butter with M&M’s Chocolate Candies, Original Chocolate Chip with M&M’s Chocolate Candies, Original Chocolate Chip, and the Big Bites.
For the Brownies, they have Strawberry Cheesecake, Red Velvet Brownie, German Chocolate Brownie, Cheesecake Brownie, Fudge Nut Brownie, Fudge Brownie, and Chocolate Swirl Brownie. For their Cookie Cakes, they have a wide range of themes depending on the occasion. It falls on different categories such as animal, love, sporting, music, cars planes and trains, birthday, princess, winter holiday, occasion, holiday, Halloween, dad, mom, babies, school, anniversary, and thank you. You can also download an application to design your own cookie cakes.
Cost and requirements on running a Great American Cookies franchise
You need to have a net worth of $150,000 and a total liquid asset of at least $85,000. Expect to be investing about $185,000 to $289,000. The Great American Cookies franchise fee is $25,000 with an on-going royalty fee of 6%. They also require experience in the industry, marketing skills, and general business experience. This is for a renewable 10 year term agreement.
What is included in the franchise package?
There will be five days training at the headquarters and on-going trainings at the Global Franchise Group University and will be provided with training manuals that will be helpful in operating your location. You will be assisted in real estate and provided with a prototype store design. You will also be given access to through a staff consultation during the process of construction of your site. You will be provided with assistance before opening the store, at the store opening, and on a regular basis after. You will also be given access to purchasing cooperatives. For marketing support, there will be ad slicks and seasonal promotions.
Great American Cookies Franchise Contact Details
You may reach them at:
Address: 1346 Oakbrook Dr., #170 Norcross, Georgia 30093
Phone: (800)524-6444 or (770)514-4500