Blendz is a franchise which aims to offer healthy food to its customers. It all started with Matt Phipps and his desire to find healthier eating options. He wanted a place to eat that was as convenient and as easy to access as any other fast food chain.
They had the inspiration of being consumers themselves at other places, this gave tham a vision of what real consumers would want. In July 2003, tBlenz opened their first store in Campbell, California. It took only two years before they had four more branches in the Silicon Valley region of California. Blendz also started offering the franchise outside the US.
What’s on the menu? At Blenz?
Tosses-To-Order Salads like the Chicken Caesar Cardini which is Crisp romaine lettuce, grilled chicken breast, garlic croutons and a creamy Caesar dressing topped with shredded parmesan cheese and cracked black pepper. They also have Grilled Panini Sandwiches, Blended Smoothies, Gourmet Soups like the Pacific Northwest Clam Chowder. Some stores also serve Espresso & Coffee drinks.
With a desire to create a healthy option for the consumers, they have several affiliates tied with them. In Sports and Fitness, they have Studio Kicks and Daniel Puder to name a couple. Then in the Health field, they are affiliated with several medical societies such as the American Cancer Society and Blood Centers of the Pacific. When it comes to business partnerships, they have these with Steven’s Creek BMW Dealership, Classic Car Wash, Kuleana Design and Chambers of Commerce of Campbell, Los Gatos, Carlsbad, and Oceanside.
Setting up a Blenz franchise
Blenz have laid out many criteria’s for future sites to ensure the marketability of each store. Target customers are people in the age of 25-40 who have a very active lifestyle. Focus is on late morning until about mid afternoon. Expected competition is from Quiznno’s and Subway; they don’t recommend going into retail development where there is a Jamba Juice nearby. Location is also important so they say that it’s ideal to one put near a school, parks, or transportation hubs.
How much would it cost for to set up a Blenz franchise?
Total cost would be at around $277,100-$350,400. Franchise fee is at $25,000 with an on-going royalty fee of 6%.
This is for a term agreement of 10 years.
It does include support. They require that a franchisee would have at least a minimum of $70,000 to invest.
Once approved, you will be given support. Equipment is not a concern since everything is just prepared by hand. It gives you more time to manage your business and your employees. A plus is that they have their own general contractor who have put up their other stores, making them experts at it.
Before you open, you will be given an extensive training for 4 weeks to make sure that you are well geared up for the running of the Blenz store. The support doesn’t end there. You will have your own liaison to assist you. Also included are the marketing and advertising materials, a regular product development and even an annual convention with the other franchisees.
Contact information for a Blenz Franchise
You may reach them at:
Address: Blendz Corporate Office
c/o Customer Success
255 E Campbell Avenue
Campbell, CA 95008