Last Updated on July 26, 2012 by DeanR
Genghis Grill Franchise
Genghis Grill is a franchise for a stir-fry restaurant that allows the customers to design their own Mongolian feast.
It was founded in 1998 by Jeff Sinelli. The first Genghis Grill was opened in Dallas, Texas because it is an area that he is familiar with. He has previously partnered and owned different concepts in that city. Its success was immediate and Sinelli started planning on growing the business. They started franchising in August of 2001. They need not offer the franchise to people because by word of mouth, their fans interest grew fast. Through unsolicited interest, the first eight franchises were opened. They expanded and in the United States and reached as far as the Middle East and Hong Kong. Genghis Grill Franchise has The Chalak Group under them and in 2004, they acquired the Genghis Grill system. They now have 25 locations in the United States and 18 locations that are company owned.
What is on the menu at a Genghis Grill?
The menu may vary depending on the location and these are based from a take-out menu in a location in Dallas. For a Build Your Own Bowl, You can choose up to three proteins like calamari, kahn’s crab, scallops, sliced beef, sausage, turkey, tofu, or chicken.
You can choose up to three seasonings like cayenne, dragon salt, steak house blend, citrus garlic herbs, Cajun, or yellow curry salt. You can choose up to 10 veggies like baby corn, bok choy, Thai chilli peppers, bamboo shoots, mandarin oranges, pico de gallo, water chestnuts, snap peas, jalapenos, cilantro, broccoli, bean sprouts, eggs, mushrooms, carrots, or pineapples. You can choose up to three sauces like Szechuan (Tangy/Peppery Sauce with Oysters), Khan Pao (Spicy, Tangy, with a hint of Garlic), Dragon (Mixture of Honey and Chili), Asian Chili (Spicy and Rich Sauce blended with Peppers), Ginger Citrus (Ginger mixed with oranges, limes, and lemons), Red Curry Peanut (A Blend of Lime, Ginger, and Peanuts), Island Teriyaki (Blend of Teriyaki and Pineapple), Roasted Tomato (Blend of tomatoes, garlic and basil), Garlic Water (Minced Garlic with Water), Mongo BBQ (BBQ Sauce), Stir Fry (Traditional Hoisin Sauce), or 3G Sauce (Blend of Oyster, Hoisin, and Black Beans). If you don’t feel comfortable designing your own bowl, they have their Signature Bowls and Heart Healthy Bowls.
Cost and requirements on running a Genghis Grill
You need to have a net worth of $600,000 and a total liquid asset of at least $300,000. Expect to be investing about $320,000 to $618,000. The Genghis Grill franchise fee is $30,000 with an on-going royalty fee of 5%. This is for a renewable 10 year term agreement. You will need about 25 employees to run one location. They do not allow absentee ownership.
What is included in the franchise package?
There will be two weeks training at the headquarters, one week at your location and on-going training. You will be receiving newsletters and a toll free phone number. You will be provided assistance at the grand opening. You will be given access to the internet and purchasing cooperatives. Expect to be attending meeting and receiving occasional field evaluations. For marketing support, there will be ad slicks, co-op advertising, and national media.
Genghis Grill Contact Details
You may reach them at:
Address: 4901 LBJ Freeway, #150 Dallas, Texas 75244
Phone: (888)436-4447 or (214)774-4240